Amalia and The Granny Thing

„The Granny Thing“ is a private project. A friend and I collected clothes in Portugal and Germany and designed a small collection of children’s clothes. With our project we wanted to counter the greenwashing trend with real sustainability and put the focus back on what makes clothes so special: the human being, their lifetime and their stories behind.

Sustainability must not be a sales strategy. Everybody of us lives it with our nomadic lifestyle as best we can in all areas and try to pass it on to our children in our minimalist life. We want to create a new awareness by using existing resources instead of always producing something new in abundance.

With this little project, we wanted to appeal for deceleration in our fast-paced world and to reflect on what we have. We want to move away from „higher, faster, further“ to „slow, mindful and conscious“. We want clothing to have a real value again. Each garment from „The Granny Thing“ series is made from old sorted out or discarded clothing from grannies and grandpas.

Garments transport emotions on the most diverse levels. The stripes remind us of grandma’s old apron, the floral pattern smells of the long ago summer with scraped knees and the old tablecloth revives the taste of cherries behind the woodshed. 
If our clothes would be again linked to stories from our grannies they could regain a unique value for us and we can finally change our mindset and consciousness in fashion and sustainability.